Equifax Canada and Consumer Intelligence Group Create Deeper Intelligence for Marketers

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TORONTO, ONTARIO--(Marketwire - Nov. 24, 2011) - Deeper consumer credit segmentation is available to Canadian marketers after an agreement between the Consumer Intelligence Group (CiG) and Equifax Canada through a new, enhanced, online market and consumer analysis tool.

Equifax's newly updated Neighbourhood View product (formerly Aggregated Credit Data) has been integrated into CiG's intelligentview and consumerintel solutions that provide marketer-friendly interpretations of consumer credit information in addition to intelligentview's already extensive offering of demographic, media, shopping, travel and many other modules. For the first time marketers and business users are able to include all aspects of consumer profiles into their marketing strategy and tactical decision making.

For years, Equifax's Neighbourhood View has provided organizations with critical information about the financial behaviour of customers and prospective markets. Now, intelligentview expands the applications of this information to marketers and other business users by automating the interpretation of the data and then presenting the results in plain actionable language.

"I have worked with Equifax's neighbourhood level data in the past and found it a very powerful predictor in statistical models," says Tim Leys, Partner, Sales and Strategy at CiG. "Integration of this data into the intelligentview gives more businesses and decision-makers access to this powerful information."

CiG and Equifax have been working closely together for several months to put together this unique offering. Marketers should expect to see several Equifax based intelligentview modules in the next few weeks.

"What excites me the most about our partnership with CIG is that it now allows non-financial companies to leverage the predictive power of our consumer credit data to provide a more comprehensive view for their acquisition efforts," says Nadim Abdo, Vice President, Consulting and Analytic Services, Equifax Canada. "It also relays the data in a very consumer-friendly manner and makes it easy to understand for the general marketer."

About CiG

Since its inception, CiG has brought to market true innovation in the form of three core platforms, intelligentview, an analytical platform with unprecedented accessibility and ease of use, intelligentdata, our data management tool that is providing measurable results, and intelligentrelationships, a prospecting management tool that provides a 360 degree view of customers and prospects over direct and traditional media which is financially accessible to all companies.

These platforms allow our clients to better understand markets, behaviours and trends, providing competitive advantage in the development of campaigns, products, services and business strategy.

CiG has already provided benefit through our services to some of the largest and most recognizable marketers in the Canadian marketplace and it continues to grow. For more information, please visit www.consumerig.com.

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.com.

For CiG information and media inquiries, please contact:
Consumer Intelligence Group (CiG)
Tim Leys, Partner
416-367-2444 ext. 234

For Equifax information, please contact:
Equifax Canada
Tom Carroll, Media Relations
(416) 227-5290

For Equifax media inquiries only, please contact:
Hunter LaVigne Communications Inc.
Mark LaVigne, APR, FCPRS
905-841-2017 (office) or 416-884-2018 (cell)